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Official Legal PolicyVersion 2.4 · September 2026

Privacy Policy

This Privacy Policy governs the collection, processing, and protection of personal data across the Shoboti platform (shoboti.com), creator storefronts, checkout systems, and associated social commerce automations on Instagram and WhatsApp.

Table of Contents
  1. 1. Scope & Legal Roles
  2. 2. Personal Data We Collect
  3. 3. Lawful Bases (GDPR & DPDPA)
  4. 4. Meta / Instagram Platform Data
  5. 5. AI & Automated Processing
  6. 6. Third-Party Sub-Processors
  7. 7. Cookies & Tracking Audit
  8. 8. Data Retention & Erasure
  9. 9. Your Privacy Rights
  10. 10. Children & Minor Protection
  11. 11. Security & Breach Notification
  12. 12. Grievance Redressal & Contacts

1. Scope & Legal Roles

Shoboti ("we", "our", or "us") operates a creator-first e-commerce infrastructure that empowers social media creators to publish curated storefronts, showcase shoppable Reels, and deliver conversational checkout experiences via Instagram and WhatsApp.

Depending on your interaction with the platform, our legal role under applicable data protection laws is as follows:

  • As a Data Fiduciary / Data Controller: We determine the purposes and means of processing for registered creator account credentials, platform subscription billing, platform analytics, security audit logs, and direct communications sent to our corporate team.
  • As a Data Processor: When an individual shopper purchases from a creator's storefront, or when an Instagram user interacts with automated Reel comments or direct messages, Shoboti processes order fulfillment data and messaging metadata on behalf of the respective independent creator/merchant.

2. Personal Data We Collect

We collect only the minimum personal data required to operate a secure commerce ecosystem:

A. Shoppers & Storefront Customers

  • Contact & Delivery Details: Full name, delivery shipping address (street, city, state, postal PIN code, country), email address, and mobile phone number.
  • Order & Transaction Details: Products ordered, size/variant choices, order amount (in INR/applicable currency), payment transaction identifiers, shipping tracking codes, and return/refund records. Note: We never store raw credit/debit card numbers or CVVs; payments are tokenized securely by licensed gateways.
  • Verification Data: One-tap phone verification tokens processed through Truecaller or SMS OTP to prevent address fraud.

B. Creators & Storefront Sellers

  • Profile & Account Data: Name, business email, store display name, custom URL slug, phone number, and password/auth tokens managed via Supabase Auth.
  • Meta / Instagram Authentication: Connected Instagram Business Account ID, Page Access Tokens (stored encrypted using AES-GCM), Instagram username, and profile metadata authorized via Facebook Login.
  • Financial & Settlement Data: Bank account numbers or UPI IDs for creator sales payouts processed through RazorpayX, along with tax identification (GSTIN/PAN where statutory).

C. Social Media & Messaging Interactions

  • Instagram Interactions: Public comments left on creator posts/Reels (e.g. "price", "link"), Instagram-Scoped User IDs (IGSID), usernames, and Direct Messages sent to initiate purchase links or customer support.
  • WhatsApp Business Communications: Phone numbers, message content, and opt-in delivery status for transactional shipping updates and consent-governed cart recovery notices.

D. Technical & Diagnostic Information

  • System Logs: Hashed IP addresses, browser user agent, device operating system, referring URLs, anonymous session tokens (sessionId), and application error traces.

3. Lawful Bases for Processing (GDPR & India DPDPA 2023)

Under European GDPR (Article 6) and the Indian Digital Personal Data Protection Act, 2023, every data processing activity is backed by an explicit legal ground:

Processing PurposeData CategoriesLawful Basis
Order fulfillment, checkout, courier delivery & trackingName, address, phone, email, order payloadPerformance of Contract (GDPR Art. 6(1)(b) / DPDPA Sec. 7(b))
Automated Instagram comment-to-DM responses & purchase linksIGSID, comment text, DM contentUser Request & Consent (GDPR Art. 6(1)(a) / DPDPA Sec. 6)
Tax compliance, invoicing, statutory accounting & dispute auditBilling records, GSTIN, payment receipts, order ledgersLegal Obligation (GDPR Art. 6(1)(c) / Indian Tax & GST Statutes)
Platform security, rate-limiting, fraud & chargeback preventionHashed IP, session tokens, audit eventsLegitimate Interests (GDPR Art. 6(1)(f))
Abandoned cart reminders via WhatsAppCart items, phone number, consent snapshotExplicit Consent with One-Click Opt-Out (GDPR Art. 6(1)(a))

4. Meta & Instagram Platform Data Commitments

Our Strict Guarantee: Shoboti does NOT sell, rent, license, or transfer Meta user data or Instagram messaging data to any third party, data broker, advertising network, or analytics aggregator.

In accordance with the Meta Platform Terms and Developer Policies:

  • Purpose Limitation: We request and process Instagram permissions (such as instagram_basic, instagram_manage_messages, and pages_show_list) solely to enable creator storefront synchronization and authorized conversational commerce.
  • Token Security: All Meta Page Access Tokens and API secrets are encrypted using authenticated 256-bit AES-GCM before storage in our production database.
  • Automated Messaging Safeguards: Comment-to-DM triggers only fire in response to user-initiated keywords (such as "price", "buy", "link") or verified post interactions. We strictly prohibit unsolicited bulk spam or promotional harassment.
  • Platform Revocation: You can disconnect Shoboti from your Facebook account at any time via Settings & Privacy > Settings > Business Integrations.
  • Automated Data Deletion Callback: We maintain a verified, programmatic Meta Data Deletion callback endpoint and dedicated status verification portal at /data-deletion and /account/data-deletion-status.

5. Artificial Intelligence & Automated Processing

Shoboti utilizes enterprise AI models (Google Gemini via Google Cloud and Groq LLM inference) to power store shopping assistants, product sizing advice, and Reel visual frame analysis.

  • No Training on Customer Data: Your private conversations, delivery addresses, customer identities, and order histories are never used to train or fine-tune public foundation AI models.
  • Grounded Knowledge Boundaries: The AI assistant operates strictly on creator-approved product catalogs, fabric specifications, and approved FAQs.
  • Human Escalation: When a query exceeds the assistant's scope or involves payment disputes, the interaction is immediately escalated to creator operations or support staff.

6. Third-Party Sub-Processors Directory

We partner with vetted infrastructure providers who comply with GDPR Data Processing Addendums (DPAs), SOC 2 Type II standards, and ISO 27001 certifications:

Service ProviderCore FunctionData ProcessedLocation
Supabase Inc.Database, auth, connection poolingAll platform database records, encrypted tokensAWS Cloud (Global/India)
Vercel Inc.Web application hosting, edge CDNWeb request traffic, transient edge logsUnited States / Global Edge
Cloudflare Inc.R2 Media Storage, image optimizationProduct photos, Reel video framesGlobal distributed CDN
Meta Platforms, Inc.Instagram Graph API & WebhooksIGSIDs, public comments, Instagram DMsUnited States / Global
Razorpay Software Pvt. Ltd.Payment gateway & creator payoutsTransaction amounts, payment IDs, bank metadataIndia
Cashfree Payments IndiaAlternative payment processing & UPIPayment IDs, checkout verificationIndia
Shiprocket (Bigfoot Retail)Courier shipping aggregationRecipient name, shipping address, phone numberIndia
Google LLC (Google Cloud)Gemini AI inference & vision APIProduct descriptions, FAQ context (ephemeral)Global Data Centers
Groq Inc.Ultra-low-latency LLM inferenceReal-time DM assistance prompts (ephemeral)United States
Truecaller International LLP1-tap shopper mobile verificationMobile phone number verification tokenSweden / India
WhatsApp LLC (Meta)Transactional delivery alertsRecipient phone number, order status notificationsUnited States / Global

7. Cookies & Local Storage Audit

We do not use invasive third-party cross-site advertising cookies. Our application sets only functional and security-essential cookies:

  • Strictly Essential Session Cookies: sb-*-auth-token (Supabase authentication token for creator and staff login sessions), token_hash (session verification), and anonymous cart tokens required to keep items in your shopping bag as you browse Reels.
  • Preferences & UI State: Local storage keys maintaining your volume preferences on video Reels and active theme options.

You can restrict or block cookies through your browser settings. However, disabling essential session cookies will prevent login and checkout functionalities from operating properly.

8. Data Retention & Erasure Schedule

We preserve personal records only as long as required to fulfill commercial services or satisfy statutory legal obligations:

Record TypeRetention PeriodStatutory / Business Justification
Active Creator AccountsDuration of account tenure + 30 days after cancellationService delivery & account recovery grace period
Orders, Invoices & Ledger Records7 YearsMandatory under Indian GST Act, Income Tax Act, and MCA rules
Customer Shipping AddressesOrder delivery + 30-day return window, then scrubbed upon erasure requestFulfillment, returns verification, and chargeback protection
Instagram Comment & DM Logs90 DaysAutomated response deduplication and rate-limit auditing
Platform Audit Events & Security Logs180 DaysCERT-In cybersecurity compliance and incident forensics

9. Your Data Protection Rights

Depending on your jurisdiction (European Union, United Kingdom, India, California/United States), you possess comprehensive legal rights over your personal data:

Right of Access & Portability:

Request an export of all personal data held about you in machine-readable JSON format.

Right to Erasure ("Be Forgotten"):

Request permanent deletion of your profile, address book, conversation history, and tokens.

Right to Rectification:

Correct inaccurate or incomplete shipping information or account contact details.

Right to Withdraw Consent:

Revoke marketing or recovery consent instantly via one-click unsubscribe links.

To exercise any of these rights, visit our dedicated Data Deletion & Rights Page or email our Data Protection team directly at privacy@shoboti.com. We verify your identity and process requests within 48 hours (statutory maximum 30 days).

10. Children & Minor Protection

Shoboti is strictly intended for individuals who are at least 18 years of age (or the age of commercial legal capacity in your territory). We do not knowingly collect personal data from children or conduct behavioural tracking, targeting, or profiling of minors under Section 9 of the India Digital Personal Data Protection Act, 2023 or the US Children's Online Privacy Protection Act (COPPA). If you become aware that a minor has submitted personal data to us, contact compliance@shoboti.com for prompt removal.

11. Security Safeguards & Breach Protocol

We deploy defence-in-depth technical and operational safeguards:

  • Encryption Standards: TLS 1.3 encryption for all data in transit; AES-256 encryption for database volumes and encrypted Instagram access credentials at rest.
  • Database Isolation: PostgreSQL Row-Level Security (RLS) policies strictly partitioning creator tenant boundaries and ensuring customers can only query their own records.
  • Breach Notification SLA: In the event of a confirmed personal data security breach affecting your records, we notify affected users and regulatory authorities (including the Data Protection Board of India and EU authorities) within 72 hours of verification.

12. Statutory Grievance Redressal & Contact Directory

In accordance with Rule 3(2) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 and Section 8 of the DPDP Act 2023, the designated Grievance Redressal Officer and Data Protection Officer for Shoboti is:

Grievance Redressal Officer
Designated Grievance Redressal & Data Protection Desk · Shoboti
Privacy & Data Rights: privacy@shoboti.com
Regulatory Compliance: compliance@shoboti.com
Legal & Contracts: legal@shoboti.com
Security Inquiries: security@shoboti.com
Statutory Grievance Timelines: Acknowledgment within 24 hours; Full investigation and resolution within 15 days of receipt.
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